Displaying 2 posts matching `translation`. Show All Posts.
Like so many things when it comes to language technology, automatic subtitling is widely available, commonly promoted, usually free… and very, very premature.
If you’re publishing video content online for a wide audience, you’ve also put a lot of time and care into creating that content, so it hits just right. And subtitles, unlike static text, are fleeting. And in fleeting time, you never want to confuse your audience. If a subtitle isn’t understood immediately, the viewer will not only miss its intended meaning, but they will likely miss whatever appears in the next few seconds as they shake off their confusion.
Automatic subtitles are posed as an alluring idea: automatic speech recognition, with words placed automatically into sentences, which are automatically cut into smaller subtitles, which are automatically translated into the languages of your choosing. But with the current state of technology, it’s simply a recipe for confusion and frustration. We’re still many years from it being a viable option for anyone who truly cares about the quality of their communication.
For all of its progress, think of how unreliable speech recognition is today. A day hardly passes when we aren’t locked in some kind of misunderstanding with Siri or Alexa. Even at its best, an AI-generated transcript still needs significant editing, especially if it’s going to be translated. A native speaker will usually look past grammar and punctuation issues, and our brains are trained to “fix” similar-sounding words that are incorrectly recognized.
This is a critical thing that is made so much worse when automatically translated. What appears to be a typo in one language could be a completely different concept once translated, and you audience will be confused at best, and critically misled at worst. Rough translations are bad enough, but misleading translations can be disastrous.
That’s not to say that technology doesn’t play a role in this process. But each step of the process – transcribing, dividing and timing subtitles, and translation – requires human expertise, human sensibilities, and human judgement in order to reach your very human audience.
Many events that you've already seen have relied on our subtitling services. Learn more here.
Mike Devlin - 1 year ago
"translation equipment" is one of the most popular terms that people type into their favorite search engine when looking to rent an interpretation system for their conference or event. Let's look at some of the questions that this search term implies, and make clear some of the other terms that are used in reference to conference interpretation.
translation vs interpretation
Although the terms are used interchangeably by the layman, in the language industries the specific skill of verbally transitioning from one language to another is referred to as interpretation. translation is only used to describe the act of translating the written word. Interpreters and translators are two distinct sets of people with two specific skill sets.
To help differentiate the terms and understand the distinction it is necessary to look at the difference between written and verbal communication. Writing is generally something that is understood to have involved an element of editing by either the author or a third party. Consequently, written translation is intended to be a 100% accurate representation of the original text. Verbal communication on the other hand often involves an element of inference or implied meaning on the part of the speaker. It is therefore necessary that the meaning be interpreted into the target language rather than literally translated in order for the actual intention to be accurately understood.
Equipment vs personnel
Often the person doing the searching is unclear as to whether technology has advanced to the point that verbal translation is something that can be achieved by a purely technological solution. Whilst great strides have been made in automated translation in the past few years, we are still many years from the point where a highly skilled interpreter can be replaced reliably by a machine. As such conference interpreting is practiced by teams of qualified simultaneous interpreters, usually working in pairs per language. Their ability to work accurately and at speed is facilitated by specific equipment that enables them to deal both with quick changes of direction, or with the floor language of a multiple language event changing.
Simultaneous vs Consecutive
Simultaneous interpretation is the act of converting in near real time from one language to another. This involves utilizing microphones and interpreter consoles to relay the source language to the interpreters who are located in a soundproof booth. The audience then listens to the interpreters via earpieces in their native language. This transmission is normally accomplished via either IR (infrared) or FM radio receivers.
Consecutive interpretation on the other hand is not immediate. An interpreter will stand next to and listen to the speaker and interpret directly on a sentence by sentence basis, while the speaker waits for the interpreter to finish. This form of interpretation naturally involves a doubling of the length of time it takes to convey the information to the audience and is consequently normally only used in informal, intimate settings, for very short amounts of interpretation.
Relay interpretation/multiple floor languages
You may be wondering what exactly happens if a variety of people will be speaking multiple languages? How can be that interpreters can manage to convert from multiple source languages into their native target language? Do they really have to be able to know every possible language pairing they may encounter?
The answer is relay interpretation. A common language, normally English, is used as the floor language. Let's take for example an event with Spanish, French and Russian interpreters and English speakers on stage. Normally all the interpreters would be interpreting directly from English into their native language. In the event that a speaker needs to speak for example Spanish, a Spanish interpreter would reverse and interpret into English. The Russian and French interpreters would automatically be switched over to listening to the English feed coming from the Spanish interpreter which they would then seamlessly continue to interpret into Russian and French. Upon the Spanish speaker finishing and the floor returning to English, the system would revert back to its normal condition. Only a few systems in the rental market are able to provide this functionality up to 32 languages at once, an example being the Bosch DCN Next Generation system. The system enables seamless communication by removing the high chance of error or confusion that might otherwise naturally occur when dealing with multiple language combinations.
Matthew Field - 1 decade ago
, translation equipment
bosch, simultaneous, interpretation, discussion, infrared, ng, dcn, integrus, simultaneous interpretation, las vegas, next generation, event, conference, streaming, ces, subtitling, caribbean, sales, remote, hawaii, government, meeting, convention, concentus, translation, consumer, electronics, show, trade, tradeshow, booth, internet, press conference, playstation2013, playstation, nyc, sony, web, bosch ng, bahamas, wireless, chod, herbalife, system, keynotes, 2012, avon, sea, st thomas, yacht, sls, africa, d.c., washington, dsca, rental, consecutive, interpreter, terms, search, google, equipment, translation equipment, press release, clarus, IR, san diego, iso, 2013, discussion microphone, languages, communicate, Four Seasons, conferencing, business, Executive, France, Paris, antenna, installation, site survey, assistive listening, ada, venue, los angeles, greek theater, booths, denver, harley davidson, learning, international, tour guide, ngo, workshops, forest, montana, ballroom, marquee, mgm, alcatel, lucent, tenerife, allergan, congress rental network, crn, studio services,